Workshops & Events

Denison Consulting (powered by the Red Frame Lab) is a semester-long program, working in teams, getting the real consulting experience, with real clients under the coaching of the Red Frame Lab staff and Partners in Residence, who are consultants with extensive experience and subject matter expertise from firms like Accenture, KPMG, E&Y, Deloitte, Slalom, McKinsey, Booz Allen, Navigator, and GLG.

As student consultants, you will:

• Work with a successful business for an extraordinary career-building opportunity.


• Research, create and pitch real-world solutions to actual business challenges while learning directly from the company’s executives.


• Gain real-world experience.


• Develop relationships, mentorships, and networks.


• Have a great story to tell in your next interview.

We are currently accepting applications for the Spring 2025 and Fall 2025 Semesters.  

Please Apply today!   Space is limited. 

Note, this application will also allow you to select the Consulting “Sprint” as an option, which is the same experience as above, with a shorter timeline of just 4-6 weeks.  There is NO internship stipend available for participation in the Consulting Sprint.  

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If you have questions about the 2025 Denison Internship Program, registration or stipend application, please drop-in during one of these sessions to have your questions answered.

Running all Spring Semester!

Monday: 4-4:30 p.m.

Wednesday: 4-4:30 p.m.

Thursday: 12:30-1:30 p.m.

***No session April 28th.  

If you are looking for help finding an internship, applying for internships, or interviewing, please schedule time to work with a coach by clicking here. 

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Launch Day: Show Off your Summer or Post-Grad Plans!

The Knowlton Center is excited to host Launch Day, an event dedicated to celebrating your next steps—whether you've secured internships, jobs, fellowships, or grad school acceptances.

Photo Opportunities – You can take a photo to post on LinkedIn announcing your opportunity.

Pennant Giveaway – You'll get a pennant to proudly represent Denison at your next destination.

Sweet Treats – A small way to recognize your hard work and achievements.

Special Appearance by Buzzy – Bringing energy and excitement to the celebration!

This event is all about recognizing and supporting you as you transition to their next chapter. Stop by, snap a pic, and share your success!

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Marc Fleisher '76 literally “grew up” in the business. He started working as a sports attorney with his father, the late Larry Fleisher, in 1983 after a successful career as a lawyer for world-renowned musical artists. In 1989 Marc Fleisher forever changed the future of the NBA when he brought the first wave of European players to the League (Divac, Marciulionis and Volkov). He has negotiated hundreds of contracts for professional basketball players in the NBA, Europe and other countries throughout the world. His experience and success has been acknowledged by the NBA Players Association, which has named him to the Agent Advisory Committee, a group of elite player representatives selected by the Union to advise it on matters of collective bargaining.

Join for donuts, bagels, coffee, and conversation to hear Marc's incredible story and gain advice in your career path. This event is hosted by the Knowlton Center and the Sports Career & Exploration Club.

When: Tuesday, April 29th | 10AM - 11AM 

Where: 220 Burton D. Morgan Center

Please Note: 

Before registering, you should make informed choices and only register for events with alumni, employers, and coaches that you are truly interested in and that do not conflict with class, work, student organizations or other commitments. Late cancellations and no-shows reflect poorly on you as well as the university and may jeopardize the school’s relationship with employers and/or alumni. Your registration represents your commitment to arrive on time, prepared and professional.

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Curious about where a Communication major can take you?

Join us for an engaging Alumni Panel hosted by the Communication Fellows. Hear from Denison alumni as they share their career journeys, reflect on their time as students, and offer advice on navigating life after graduation. Come with questions and leave with inspiration—and maybe even a new connection!

When: Tuesday April 29th | 12:00PM - 1:00PM

Where: Shepardson College Room 

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Led by experts from Mollard Consulting, this course offers an in-depth look at the essential role of fundraising in nonprofit success. Students will explore the fundamentals of fundraising, debunk common myths, and learn how to use data to inform strategies and strengthen donor relationships. Through interactive lectures, real-world examples, and hands-on activities, participants will gain the skills and insights needed to create impactful and sustainable fundraising strategies.

Meet your Instructor:

• Kerri Mollard is the CEO of Mollard Consulting. She is a respected authority on nonprofit board governance, planning, and fundraising, and has served more than 170 clients since 2003 and thousands more through workshops. She has a BA from Ohio State, an MA from Indiana University, and a Nonprofit Board Consulting Certificate from BoardSource. In 2023, Kerri was recognized as an Outstanding Professional Fundraiser at the National Philanthropy Day, honored by the Association of Fundraising Professionals Columbus Chapter.

 Schedule: 

• 3 Mondays, 6:00-8:30pm June 2nd, 9th, and 16th

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In this program, you will learn key financial concepts such as balance sheets, income statements, cash flows, working capital, budgeting, forecasting, and more. You will also gain applicable skills used in a variety of finance professions. This program will teach you how to speak the language of finance by focusing on applying knowledge, financial up-skilling, and mimicking on-the-job training. 

By the end of this program, you will have built and practiced the skills to create financial statements, understand financial decision-making processes, and raise capital through financial restructuring.

Instructor: Daniel Schuerman is a financially disciplined, process driven, analytical problem-solving leader with experience in various industries including Manufacturing, Distribution, and Professional Services. Daniel has diverse experience as an executive leader who is energized by long term business strategy, M&A diligence, and integration, and impacting short term financial objectives including cash flow, budgets, and data analysis. Additional experience with IT strategy and projects including risk management, compliance, facility, and infrastructure improvements.

Schedule: Mondays, 6:00-8:00pm beginning 6/2 and ending 7/28 (off week 6/30)

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Through hands-on projects in an experiential learning environment, you’ll learn to position brands effectively and develop strong brand identities tailored to target market segments. Examine brand management techniques that successful brands use to build equity and sustain growth, and gain insight into measuring brand value using tools trusted by top global brands.

Instructor: Neil Collins

Neil’s passion for education and career development drew him to Denison Edge, first as the lead Marketing & Brand Strategy instructor, and now the lead of business development for Denison Edge. Among other things, Neil is the President and Founder of Results Marketing Group. Previously Neil has served in marketing leadership roles for national consumer brands like Aquafresh, Renu, and Classico Italian foods. He later served as CEO for an accredited career education business and CMO for a major independent supplier of energy to millions of customers, both households and businesses. Currently, Neil serves as a Leader at Innovate New Albany, a business incubator and a hub for innovators and entrepreneurs who are serious about building businesses that are both valuable and sustainable.

Tuesdays, June 3 - July 1 6:00-8:00pm

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A comprehensive introduction to artificial intelligence.

This four week program will focus on real-world applications and impact artificial intelligence is having across industry. It will deliver a foundation of AI literacy for business leaders, industry professionals, emerging AI power users, and prospective practitioners. Explore fundamental AI concepts, key technologies, and emerging trends while gaining insights into how AI transforms decision-making and drives differentiating value. You will leave this program with an understanding of practical use cases, ethical considerations, and strategic implementation of AI and Generative AI tools.

Instructor: Lauren Burke-McCarthy is a Senior Data Science Lead, Strategy at Further. Previously a Data Scientist at CoverMyMeds, Lauren built models and systems to improve understanding of user needs, enhance products, and discover opportunities. She began her data science career in the retail space, developing solutions across several areas including supply chain, inventory management, and enterprise business. Lauren is the Director of Operations of Women in Analytics, where her primary focus lies in strategy and community growth. She also hosts the WIA After Hours podcast. Lauren serves as a Core Advisor on the Midwest Big Data Hub's Community Advisory Panel, a member of TECH CORPS' Regional Steering Committee, Chair of COSI's KINETIC Board, and a founding member of scikit-learn's Communication Team. She is the recipient of the inaugural Ohio Trailblazers Award, celebrating women transforming Ohio tech.

Schedule: Tuesdays, June 3rd through June 24th from 6:00-8:00pm

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In this program, we will explore how to market to your target audience through a variety of channels in the larger digital marketing landscape. From identifying your ideal customer profile, segmentation, and creative execution, this course will help you understand how to communicate effectively from your website to social media properties with a strategic content marketing plan in mind.

Learn more about:

Identifying your target audience

Brand positioning and customer segmentation

Creative campaigns

Key messaging and content strategy

Design and visual identity

Print vs. digital marketing

Marketing and communications career opportunities

Instructors: Allison Ditmer & Molly Queen

Allison Ditmer has her BSBA in Marketing and MBA from Bowling Green State University. She spent 15 years at Abbott before deciding to utilize her digital marketing background and pursue building her content and freelance writing business. When she's not helping organizations build their brands online with strategic content, she's with her family traveling to national parks and spending time with her two kids.

Molly Queen is President and Founder of Monarch Consulting as a boutique consulting firm in the digital marketing space. Clients range from startups to multinational companies. Prior to that, Molly was in an executive role at Abbott where she led the in-house agency. In that role she led creative services, digital strategy, UX, social media, e-commerce and marketing systems. During her tenure, she and her team built the in-house agency from a small production shop to a 145 person, full-service agency that scaled to support strategic planning, brand campaigns and product launches.

Schedule: 5:30-7:00pm on Wednesdays June 4th - June 25th

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Master the essential skills of Microsoft Excel with Denison Edge’s Intro to Excel Accelerator Program. Designed for students and professionals looking to build proficiency in data management, formulas, pivot tables, AI tools, and more, this interactive course covers both foundational and advanced Excel functions. Through hands-on exercises and guided instruction, you’ll gain practical experience to enhance your academic and career success. Whether you’re new to Excel or looking to sharpen your skills, this program will equip you with valuable tools to analyze and visualize data effectively.

Instructor: Charles Richmond

Charles works at Book+Street as the Manager of Financial Planning and Analysis. He supports clients with numerous projects including cash flow forecasts, cap tables, financial models, systems integrations, commission trackers and deal pipelines. His job is two-fold as he also supports the internal team with operational systems and KPI reporting. In his role, Charles has also taken on the responsibility of mentoring and managing our analysts and interns. He finds immense satisfaction in bridging the gap between classroom learning and real-world applications. Prior to joining Book+Street, he was a Financial Planning and Analysis Intern at Libbey Glass where he was responsible for reporting on financial actuals each month, identifying low-margin SKUs in order to make the projection process more efficient and streamlined, and maintaining and rolling over projections month-to-month. 

Schedule: Wednesdays June 4th - June 25th from 6:00-8:00pm

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The Internship Success Series is intended to help all students make the most of their Summer 2025 Internship Experience. This session, the first in the series, is focused on helping you feel comfortable building relationships in your new workplace (aka, networking!). Your internship allows you to meet new people, learn about their career pathways, and build a network to help you succeed. During this interactive workshop, we will provide tips and tricks to maximize your experience and build long-term relationships that will benefit you during your internship and beyond.

Check out the other workshops in this series:

Update your Resume with your Summer 2025 Internship

Interview with Confidence – How to talk about your Summer 2025 Internship

Please Note: Before registering, you should make informed choices and only register for events with alumni, employers, and coaches that you are truly interested in and that do not conflict with class, work, student organizations or other commitments. Late cancellations and no-shows reflect poorly on you as well as the university and may jeopardize the school’s relationship with employers and/or alumni. Your registration represents your commitment to arrive on time, prepared and professional.

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This four-week course builds on foundational AI knowledge, focusing on hands-on and practical applications of AI and Generative AI. This program is designed for those ready to leverage AI responsibly to drive impact, business insights, and strategic innovation. Explore a survey of tools that support data-driven decision-making through visualization, analytics, and predictive modeling. Build understanding with in-class demos that evolve into take-home exercises for continued exploration and application. Gain hands-on experience with Generative AI tools that enhance productivity and enable efficiency, developing practical skills ranging from prompt engineering to custom GPT creation.

Instructor: Lauren Burke-McCarthy

Lauren Burke-McCarthy is a Senior Data Science Lead, Strategy at Further. Previously a Data Scientist at CoverMyMeds, Lauren built models and systems to improve understanding of user needs, enhance products, and discover opportunities. She began her data science career in the retail space, developing solutions across several areas including supply chain, inventory management, and enterprise business. Lauren is the Director of Operations of Women in Analytics, where her primary focus lies in strategy and community growth. She also hosts the WIA After Hours podcast. Lauren serves as a Core Advisor on the Midwest Big Data Hub's Community Advisory Panel, a member of TECH CORPS' Regional Steering Committee, Chair of COSI's KINETIC Board, and a founding member of scikit-learn's Communication Team. She is the recipient of the inaugural Ohio Trailblazers Award, celebrating women transforming Ohio tech.

Schedule: Tuesdays, July 8th through July 29th from 6:00-8:00pm EST

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This comprehensive program on Sports Marketing provides students with an in-depth understanding of the dynamic and rapidly evolving field of sports marketing. The program covers the fundamental principles of marketing within the sports industry, including key concepts, strategies, and real-world applications used by teams, leagues, and brands worldwide. Through engaging case studies and hands-on learning experiences, students will explore the critical elements of sports marketing, from fan engagement to sponsorships and event promotions.

By the end of the program, students will have developed knowledge of the fast-paced world of sports marketing, equipped with the tools to drive fan engagement, create impactful partnerships, and market live events effectively.

Instructor - Scott Bailey

Scott is the Director of Corporate Partnerships for the Columbus Blue Jackets responsible for overseeing the corporate partnership sales team and helping brands reach their objectives through integrated marketing partnerships that produce dynamic results. A highly accomplished revenue generator with over 30 years of diversified experience, Scott has held positions focused on ticket or sponsorship sales with the following companies: Cleveland Indians, Professional Bowler’s Association, Cleveland Cavaliers, Big Ten Conference, ISP Sports and Playfly Sports.

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Excelling in a complex, fast-paced environment.

Learn the importance of promoting and protecting an organization's reputation, influencing public opinion, and effectively communicating to multi-generational audiences with Megan Hill. Through a combination of case studies, mock scenarios and hands-on exercises, you will walk away with new skills and approaches to engage with journalists, craft compelling messages and build strong relationships with key stakeholders.

Instructor: Megan Hill

Megan Hill is a highly motivated leader with nearly 20 years of experience in brand marketing, corporate communications, public relations, crisis management, executive communications and employee engagement. Megan has a proven history in driving accelerated global growth for multibillion dollar organizations, with expertise in international expansion and new market entry.Currently, Megan is the Director, U.S. Communications for The Wendy’s Company, headquartered in Dublin, Ohio. She was recently promoted to oversee external and internal communications strategies for the brand, with a focus on Marketing, Operations and Development. She is the Communications business partner to Wendy’s U.S. President and Chief Marketing Officer, and is a member of the U.S. Marketing Leadership Team.

Schedule: Tuesdays, 6:00-8:00pm ET July 8-29

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This program leverages skills learned as a storyboard artist in Hollywood to enhance your ability to pitch and present ideas in any field. You’ll discover how to transform creative concepts into engaging stories that captivate your audience and drive action. By focusing on visual storytelling techniques, you'll learn to craft clear, compelling presentations that connect with stakeholders, clients, and decision-makers. The program will provide practical tools for structuring ideas, using visuals effectively, and tailoring your presentation to various audiences. The goal is to help you better tell your story, engage your audience, and communicate your value. By the end, you'll walk away with strategies to elevate your presentations and pitches to the next level.

Instructor: Thomas E. Richner is an accomplished animator, storyboard artist, and assistant director, best known for his extensive work on The Simpsons. Throughout his career, he has contributed to various animated projects including series pilots, commercials, Bless the Harts and The Simpsons Game.

In addition to his animation work, Richner served as an Associate Professor of Animation at the Columbus College of Art and Design from 2004 to 2017, specializing in traditional hand-drawn animation and teaching courses in animation, storyboarding, and film design.

Beyond his teaching and animation roles, Richner co-founded Cap City Studios in Columbus, Ohio, in 2008, aiming to produce larger-scale animation projects and collaborate with local talent. He recently directed the animated short film One: The Animated Film, released in 2024, which explores an athlete's transition from elite competition to life beyond sports and is screening in film festivals around the world.

Richner's diverse contributions to the animation industry highlight his dedication to both the creative and educational aspects of the field.

Schedule: Wednesdays July 9th - July 30th from 6:00-8:00pm

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Microsoft Excel allows you to communicate and handle information with much more impact than raw numbers alone. You will get more from your data by learning how to build graphs in Microsoft Excel, from straight-forward to complex. This workshop outlines the visualization features and functions in Microsoft Excel including: Graphs: Line graphs, bar graphs, scatter plots, bubble plots, box and whisker plots, pie charts, heat maps, waterfall charts, and more, Formatting graphs to include scale adjustments, axes labels, value labels, layout, primary and secondary axes, and the use of summary tables and conditional formatting.

Instructor: Charles Richmond

Charles works at Book+Street as the Manager of Financial Planning and Analysis. He supports clients with numerous projects including cash flow forecasts, cap tables, financial models, systems integrations, commission trackers and deal pipelines. His job is two-fold as he also supports the internal team with operational systems and KPI reporting. In his role, Charles has also taken on the responsibility of mentoring and managing our analysts and interns. He finds immense satisfaction in bridging the gap between classroom learning and real-world applications. Prior to joining Book+Street, he was a Financial Planning and Analysis Intern at Libbey Glass where he was responsible for reporting on financial actuals each month, identifying low-margin SKUs in order to make the projection process more efficient and streamlined, and maintaining and rolling over projections month-to-month. 

Schedule: 6:00-8:00pm  ET on Thursday, July 10th

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Learn how balance sheets, income statements, and statements of cash flows facilitate decision making in business.

Financial statements provide information to help people make decisions and set priorities based on an organization’s financial condition and performance. In this program, you will:

-Develop a basic understanding of the interrelationships of the three main financial statements used in making business decisions: Balance Sheets, Income Statements, Statements of Cash Flows

- Understand how organizations are presented to the public through annual financial reports

- Learn how banks use organizations’ financial statements to make financing decisions

- Understand how individual shareholders use financial statements to make investing decisions

- Acquire the skills and tools necessary to understand and analyze the three main types of financial statements

- Make decisions based on financial statement analysis

At the conclusion of this program, you will be able to read, interpret, and analyze real-world balance sheets, income statements, and statements of cash flows to facilitate valued decision making.

This program is led by Louann Cummings, Emeritus Professor at the University of Findlay ​and former Fulbright Scholar and Specialist. She received her BA in economics from Denison University, an MBA from the University of Toledo, and a Doctor of Business Administration from Case Western Reserve University and is a licensed CPA. She also worked for Root Learning, Inc. developing learning map technologies for companies such as Harley-Davidson, ATT Wireless, Motorola, UPS, and Whirlpool. Her passion is helping students and colleagues, regardless of their course of study, become exceptional global leaders who truly make a difference.

Schedule: Mondays from 6:00-8:00pm July 14th - July 28th

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The Internship Success Series is intended to help all students make the most of their Denison Internship Program Summer 2025 Internship. This interactive session will help you build strong bullet points to showcase your Summer 2025 Internship on your resume (Yes, even though you are still IN your internship we want you to update your resume with it NOW!). In addition, we will discuss how to leverage LinkedIn to showcase your internship experience and your success throughout the duration of the internship.

Check other workshops in this series:

Build your Network During your Summer 2025 Internship

Interview with Confidence – How to talk about your Summer 2025 Internship

Please Note: Before registering, you should make informed choices and only register for events with alumni, employers, and coaches that you are truly interested in and that do not conflict with class, work, student organizations or other commitments. Late cancellations and no-shows reflect poorly on you as well as the university and may jeopardize the school’s relationship with employers and/or alumni. Your registration represents your commitment to arrive on time, prepared and professional.

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Unlock the power of AI to supercharge your spreadsheet skills. This hands-on workshop blends guided instruction with real-time practice as you learn to use tools like ChatGPT to write formulas, analyze data, and streamline your work in Excel and Google Sheets. You’ll start with ready-made spreadsheets and build your skills step-by-step—with plenty of support and prompts along the way. By the end, you’ll walk away with practical tools, boosted confidence, and brag-worthy skills that will elevate your academic, personal, and professional projects.

Instructor: Steve Krak

Steve brings a unique blend of engineering expertise, global education experience, and a passion for creative problem-solving. After 25 years at Battelle, where he worked in photonics, managed international programs, and led STEM initiatives, he turned his focus to education. At Denison University, Steve leads the Red Frame Lab, guiding students, faculty, and staff through design thinking as they tackle real-world challenges. He’s energized by collaboration and always ready to help others turn ideas into action. When he's not at work, you’ll likely find him playing his saxophone or experimenting with his MIDI wind synth.

Schedule: Thursday, July 17th from 6:00-7:30pm

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This program is exclusive to the students of GC201. If you are not a student of GC201, please register for our later offering in September. 

Microsoft Excel allows you to communicate and handle information with much more impact than raw numbers alone. You will get more from your data by learning how to build graphs in Microsoft Excel, from straight-forward to complex. This workshop outlines the visualization features and functions in Microsoft Excel including: Graphs: Line graphs, bar graphs, scatter plots, bubble plots, box and whisker plots, pie charts, heat maps, waterfall charts, and more, Formatting graphs to include scale adjustments, axes labels, value labels, layout, primary and secondary axes, and the use of summary tables and conditional formatting.

Instructor: Charles Richmond

Charles works at Book+Street as the Manager of Financial Planning and Analysis. He supports clients with numerous projects including cash flow forecasts, cap tables, financial models, systems integrations, commission trackers and deal pipelines. His job is two-fold as he also supports the internal team with operational systems and KPI reporting. In his role, Charles has also taken on the responsibility of mentoring and managing our analysts and interns. He finds immense satisfaction in bridging the gap between classroom learning and real-world applications. Prior to joining Book+Street, he was a Financial Planning and Analysis Intern at Libbey Glass where he was responsible for reporting on financial actuals each month, identifying low-margin SKUs in order to make the projection process more efficient and streamlined, and maintaining and rolling over projections month-to-month. Charles earned a BS in Finance from the Ohio State University. When he’s not working, Charles loves going to the movie’s with his fiancee, playing video games, and hanging out with his two cats. 

Schedule: Mondays & Wednesdays from 6:00-8:00pm (2x a week). August 11th, August 13th, August 18th, and August 20th.

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The Internship Success Series is intended to help all students make the most of their Denison Internship Program, Summer 2025 Internship. This interactive session will prepare you to talk confidently about your summer 2025 internship in future interviews and networking conversations. You will leave confident that you can tell the story of the impact of your 2025 experience whenever and wherever asked!

Check out the other workshops in this series:

Build your Network During your Summer 2025Internship

Update your Resume with your Summer 2025 Internship

Please Note: Before registering, you should make informed choices and only register for events with alumni, employers, and coaches that you are truly interested in and that do not conflict with class, work, student organizations or other commitments. Late cancellations and no-shows reflect poorly on you as well as the university and may jeopardize the school’s relationship with employers and/or alumni. Your registration represents your commitment to arrive on time, prepared and professional.

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Open to the Classes of 2028 & 2027

Are you unsure about what career path(s) might interest you? Not sure how to even start figuring it out? Or maybe you know exactly what you want to do but need a plan to get there? Then the Journey Program is for you!

Participants will return to Denison Friday, August 22nd and head off-campus for a weekend designed for reflection, career exploration, and planning for the future.

Program Overview:

Spend two nights at Mohican State Lodge, a peaceful setting perfect for reflection and meaningful conversations.

Schedule:

Early Arrival Move-In: Friday, August 22nd

Buses depart for Mohican: Late afternoon, Saturday, August 23rd

Return to campus: Late afternoon, Monday, August 25th 
(Exact times TBD. Campus transportation is required to participate.)

During the Journey Program, you will:

• Engage in an immersive career exploration experience by reflecting on who you are and what fulfills you.


• Learn how to obtain the information you need to make confident career decisions.


• Build a customized career roadmap for the rest of your time at Denison — and learn how to adjust it when needed.


• Complete or update your resume, draft a cover letter, and polish your LinkedIn profile.

By the end, you’ll walk away with a stronger sense of self, a career action plan(s) and concrete tools to make the most of your time at Denison and beyond.

Early Arrival information 

• Register Early! We are not able to take late registrations due to Residential Communities needs the names of early returners on July 8th.


• Unlike breaks during the year, there is not an early arrival application for students to complete.


• Students will receive an email after July 8, 2025 to confirm their approved early arrival date and time. All students are required to schedule a time slot to confirm their arrival, regardless of participation in an early arrival program.

The Journey Program: Commitment Policy
Your commitment to the Journey Program is essential. Because this program requires significant planning and financial resources, your student account will be charged a fee of $250 if you do not show or if you cancel after July 8, 2025. If you need to cancel your registration, contact the event organizer directly via email or phone. Unregistering from Handshake will not cancel your registration. 

Please Note:  Before registering, you should make informed choices and only register for events that you are truly interested in. Late cancellations and no-shows reflect poorly on you. 

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This Denison Edge program is being offered exclusively through the registrar this Fall as a one credit pass/fail "special topics" course (Look for "GC 185 - Marketing & Brand Strategy"). Denison Edge programs are offered to complement your liberal arts education with career-forward skills. All other Denison Edge programs can be found on Handshake and are not typically for credit. 

Sign up here: https://banner.denison.edu/StudentRegistrationSsb/ssb/classSearch/classSearch

Participants in this course will gain an understanding of marketing as a fundamental discipline needed to create and build successful brands, businesses, nonprofits, products, and even professional individual identities. This course introduces concepts and then quickly provides you with opportunities to apply them to real-world opportunities or challenges through individual assignments and group projects. You will also be asked to reflect upon how the course fits into your Denison education and plans for life after Denison.

Instructor: Neil Collins

Neil’s passion for education and career development drew him to Denison Edge, first as the lead Marketing & Brand Strategy instructor, and now the lead of business development for Denison Edge. Among other things, Neil is the President and Founder of Results Marketing Group. Previously Neil has served in marketing leadership roles for national consumer brands like Aquafresh, Renu, and Classico Italian foods. He later served as CEO for an accredited career education business and CMO for a major independent supplier of energy to millions of customers, both households and businesses. Currently, Neil serves as a Leader at Innovate New Albany, a business incubator and a hub for innovators and entrepreneurs who are serious about building businesses that are both valuable and sustainable.

Schedule: Mondays, 9/8 - 11/3 from 6:00-8:30pm

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This Denison Edge program is being offered exclusively through the registrar this Fall as a one credit pass/fail "special topics" course (Look for "GC 184 - Analytical Strategies in Business"). Denison Edge programs are offered to complement your liberal arts education with career-forward skills. All other Denison Edge programs can be found on Handshake and are not typically for credit. 

Sign up here: https://banner.denison.edu/StudentRegistrationSsb/ssb/classSearch/classSearch

In this course, you’ll learn the fundamentals of analytics and how to use these technologies to support an organization’s business strategy. Participants will gain a better understanding of analytics applications, governance, and ethics/risks using real-world examples and case studies. By the end of this program, you will have a foundational understanding of analytics and how to leverage these methods to drive business value. Participants will learn how to identify and communicate around use cases and opportunities and understand how to incorporate these capabilities into an organization’s business strategy. You will also be asked to reflect upon the way in which the course fits into your Denison education and plans for life after Denison.

Instructors: Lauren Burke-McCarthy & Tanya Zyabkina

Lauren Burke-McCarthy is a Senior AI Strategy Lead at Further, where she guides organizations in the strategic enablement, implementation, and risk management of responsible AI solutions.  Lauren is a Core Advisor on the Midwest Big Data Hub's Community Advisory Panel, a member of TECH CORPS' Regional Steering Committee, Chair of COSI's KINETIC Board, and a founding member of scikit-learn's Communication Team. She is a certified IAPP AIGP and the recipient of the inaugural Ohio Trailblazers Award, celebrating women transforming Ohio tech.

Tanya Zyabkina is a data analytics expert with over 15 years of experience in Marketing and Consumer Analytics. She works as a Marketing Performance Analytics Director at The Ohio State University. and her prior experience includes consulting and building the analytics function for Fortune 500 companies in the retail and telecom industries. Tanya’s areas of expertise cover various analytics applications, from data engineering to digital analytics to campaign effectiveness measurement. 

Schedule: Tuesdays from 5:30pm to 8:00pm beginning on Tuesday, September 9th through Tuesday, November 4th

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