This program equips participants with the tools and confidence to write with clarity, purpose, and influence in professional settings.
Through guided instruction, discussion, and hands-on practice, students will strengthen their ability to communicate effectively across business contexts. The program culminates in a timed individual and group tabletop exercise simulating workplace scenarios that require clear, persuasive writing under pressure and with limited information.
Throughout the sessions, participants will learn and apply the fundamentals of effective business writing, including how to:
-Define the purpose and desired outcomes of a communication
-Analyze audiences and select the appropriate tone, voice, and medium
-Organize ideas logically to achieve specific goals
Participants will leave with a strong writing toolkit and practical experience producing high-impact communications that drive results, such as gaining project approval, securing stakeholder buy-in, or influencing key decisions.
Instructor: Lisa Armitage
Lisa brings more than two decades of leadership experience in sales, marketing, and operations across franchise, consulting, and entrepreneurial environments. She is a multi-unit franchisee of Goldfish Swim School and has spent over twelve years working within franchise systems as both an owner and operator.
Previously, Lisa served as Vice President of Marketing and Sales for the largest franchisee group in the Goldfish Swim School system, supporting eight markets and more than twenty-three locations. She partnered with leadership teams to drive growth, open new locations, improve performance, and translate strategy into execution.
Lisa is the founder of Armitage Consulting Group, where she advises small businesses and franchise owners on sales strategy, marketing effectiveness, and operational clarity. She holds an MBA and brings a practical, experience-driven perspective shaped by leading teams, launching locations, and making decisions in fast-paced environments.
Lisa is passionate about supporting small businesses, community organizations, and mission-driven teams. She enjoys working with students and emerging professionals to help them see how strong communication, sound judgment, and thoughtful execution contribute to success.
Schedule: Mondays, 6:30 to 8:30 pm, 7/13 through 8/3
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