Lori Christian ‘00 has been elevated to executive vice president of Marketing for the label group consisting of Capitol Records Nashville, EMI Records Nashville, Mercury Nashville and MCA Nashville.
Christian, a music and communication double major at Denison, will oversee UMG Nashville’s Artist Development, Brands & Sponsorship, Creative Services, International Marketing, and Media Marketing departments for the label group’s artist roster.
She rose to SVP of Marketing in 2020 after leading the publicity department at UMG Nashville since the 2012 merger of EMI and Universal Music Group. Christian is a Pittsburgh native and Denison University graduate with prior career stops at Capitol Records Nashville, where she oversaw the publicity department, and Sony Music, where she handled publicity for the RCA Records label roster.
“Lori’s understanding of storytelling and weaving our artists’ narratives into framing their stories has been a critical element of UMGN’s success,” UMGN Chair & CEO Cindy Mabe said in a release. “Artist development is such a defining feature that separates our artists, especially in a world where everyone is looking for immediate gratification. Having Lori in this leadership role to help drive the key tenets of artist development across all of UMGN is going to change our artist growth strategy. I am so excited to see how Lori leads and guides a new era in artist marketing across UMGN.”
