As a Digital Content Strategist, my primary responsibility is to manage the content strategy of our flagship website, Denison.edu. I collaborate with offices across campus to write and edit content to create brand consistency in our messaging while implementing best digital practices for web and advocating for web accessibility. My approach is to be creative and analytical, think strategically and pay attention to detail to produce a strategy that complements the digital platform and achieves our goal.
In addition to working on Denison.edu, I also manage our micro sites (such as our conferences site and our blogs site), write for the Denison Magazine and create email marketing campaigns and strategy. I enjoy brainstorming ideas for promotional campaigns and content opportunities across all digital platforms.