Lori Christian '00 works with top music talent as VP
Senior Vice President of Media Marketing for Universal Music Group Nashville, Lori Christian ‘00 works with some of the top names in music: including Alan Jackson, Carrie Underwood, and Kacey Musgraves.
A Communication and Music major at Denison, today Christian is one of the most powerful women in country music.
In a Nashville Styles article Christian notes:
“I knew my senior year of high school that I wanted to be a publicist,” she says. “Music was my greatest passion, so I researched colleges with strong music and communications departments and ultimately chose Denison University where I double-majored. They also had a New York Fine Arts program through which I spent the first semester of my junior year working at NBC in their press and publicity department. It oversaw Saturday Night Live, Law & Order, and the Macy’s Thanksgiving Day Parade.”
But it wasn’t as glamorous as it sounds. And that struggle is what nudged her into making the move to Music City.
“I really struggled financially to make ends meet during my years in New York—I lived in horrible apartments in rooms the size of closets,” she says. “I moved to Nashville hoping for a better quality of life and then in only three years found myself jobless. It really taught me to never take a day for granted, to always plan for the unexpected, and to ultimately grow where you are planted because opportunities present themselves when you are doing your best work.”