Denison is pleased to announce the first suite of innovative programs offered by the Launch Lab focused on helping students gain the skills and experiences to meet the talent needs, challenges, and opportunities of today’s business world.
Careers in Creativity: Practical Guide to Marketing Principles and Tools
Dates: January 14, 15, 21, 22
Time: 11 a.m. - 12:30 p.m. ET
Open to: Current sophomores, juniors, and seniors
Great ideas and products can be tanked by poor marketing efforts, and the very term itself can be confused with other disciplines like sales and advertising. Marketing is so incredibly valuable yet often misunderstood. At its core, marketing is an over-arching set of dynamic and highly strategic activities that advance the image of a brand. This course will unpack the practical definitions, day-to-day practices, guerrilla tactics, and analog and digital tools that define the fascinating field of marketing today.
Presenter: Jim Stevenson is the President and Co-founder of the International Center for Creativity, an innovation and education think tank, headquartered in Columbus, Ohio. He earned his Bachelor of Arts in Journalism and Public Relations at The Ohio State University, sang in the Men’s Glee Club there, and was a staff writer and editor for the school newspaper, The Lantern.
He has held numerous senior level marketing and public relations positions in multiple industries including commercial and residential real estate, packaged goods, sports entertainment. Jim has also worked at several marketing agencies including co-founding his own firm Formula Marketing and has serviced brands like BankOne, Bob Evans, Honda, Quaker State, MTV, Gatorade, Firestone, Mettler-Toledo, Square-D, Scott’s Lawn Care, Pinnacle Data Systems, General Motors and Worthington Industries.
Jim has significant experience teaching undergraduate students and presented two engaging marketing sessions at Denison’s Essentials of Business Program in June 2020.
Attendance will be limited to 50 participants but we will maintain a wait list if more than 50 students express interest.