Career
Exploration

In this program, you will learn key financial concepts such as balance sheets, income statements, cash flows, working capital, budgeting, forecasting, and more. You will also gain applicable skills used in a variety of finance professions. This program will teach you how to speak the language of finance by focusing on applying knowledge, financial up-skilling, and mimicking on-the-job training. 

Curious about how brands get influencers to post about their products or how your favorite influencers get those sponsored posts and PR packages? In this program, you'll step into the world of influencer marketing and learn how brands build and launch campaigns. Not only will you learn the foundations of an influencer campaign, you'll also get to exclusively collaborate with a real brand as your client for the duration of the program. 

Through hands-on projects in an experiential learning environment, you’ll learn to position brands effectively and develop strong brand identities tailored to target market segments. Examine brand management techniques that successful brands use to build equity and sustain growth, and gain insight into measuring brand value using tools trusted by top global brands.

A comprehensive introduction to artificial intelligence.

In this program, we will explore how to market to your target audience through a variety of channels in the larger digital marketing landscape. From identifying your ideal customer profile, segmentation, and creative execution, this course will help you understand how to communicate effectively from your website to social media properties with a strategic content marketing plan in mind.

Master the essential skills of Microsoft Excel with Denison Edge’s Intro to Excel Accelerator Program. Designed for students and professionals looking to build proficiency in data management, formulas, pivot tables, AI tools, and more, this interactive course covers both foundational and advanced Excel functions. Through hands-on exercises and guided instruction, you’ll gain practical experience to enhance your academic and career success. Whether you’re new to Excel or looking to sharpen your skills, this program will equip you with valuable tools to analyze and visualize data effectively.

This four-week course builds on foundational AI knowledge, focusing on hands-on and practical applications of AI and Generative AI. This program is designed for those ready to leverage AI responsibly to drive impact, business insights, and strategic innovation. Explore a survey of tools that support data-driven decision-making through visualization, analytics, and predictive modeling. Build understanding with in-class demos that evolve into take-home exercises for continued exploration and application. Gain hands-on experience with Generative AI tools that enhance productivity and enable efficiency, developing practical skills ranging from prompt engineering to custom GPT creation.

This comprehensive program on Sports Marketing provides students with an in-depth understanding of the dynamic and rapidly evolving field of sports marketing. The program covers the fundamental principles of marketing within the sports industry, including key concepts, strategies, and real-world applications used by teams, leagues, and brands worldwide. Through engaging case studies and hands-on learning experiences, students will explore the critical elements of sports marketing, from fan engagement to sponsorships and event promotions.