If you shopped at American Eagle Outfitters last summer you probably heard a charming mix of songs (the backdrop for your polo-perusing), and perhaps you recognized a certain mid-Ohio campus gracing the store’s TV screens. Thanks to Keith Keegan–Granville resident, V.P. of marketing for American Eagle, and fan of Denison’s radio station, WDUB–Denison was chosen as one of three schools to kick-start the store’s new campaign, which features colleges and their radio stations. (UCLA and the University of Wisconsin were the other two.) The “Doobie’s” executive board was tasked with creating a playlist for their biggest audience ever. So, with help from their DJs, the board whittled the station’s 60,000-song library down to 57 tracks to be played in 950 stores nationwide from August through September.
So how do we make the perfect playlists from our own collections? We asked the Doobie staff for their professional tips.
Every playlist requires coherence, meaning, and a solid theme (“electric music” or “80s favorites” or “Broadway”).
Order is important–the songs should flow together nicely from one to the next. Listen for similarities in tone like the cross between rock and blues in “The Wind Cries Mary” by Jimi Hendrix followed by B.B. King’s “The Thrill is Gone.”
Showcase a variety of artists and albums within the style or theme to avoid unhealthy repetition. For a dance party, fun and upbeat tunes are best (think “Lollipop” by MIKA or “Heads Will Roll” by the Yeah Yeah Yeahs). If the event is more mellow, John Mayer is a great fall-back.
Consider the age group and interests of your audience. Great go-tos for a large audience, like American Eagle shoppers, are MGMT, The Beatles, and the Dave Matthews Band.
Have a favorite song that you like to hear no matter what you’re doing? Put it on there. Our DJs’ favorites for every playlist are the Allman Brothers’ “Melissa,” “Dance Anthem of the 80s” by Regina Spektor, “Time Waits for No One” by the Rolling Stones, “Good Day” by Tally Hall, and anything by the Disco Biscuits.
Be sure your playlist is long enough to play throughout the entire event or show without repeating any songs.
If making a mix for your honey, some romantic classics to consider are “Wonderful Tonight” by Eric Clapton, “Something” by The Beatles, “The Luckiest” by Ben Folds, and “Incident on 57th Street” by Bruce Springsteen.
All the News that Fits
We have plenty of stories to tell, but only so many pages in an issue of Denison Magazine. So, if you can’t get enough, check out these Web exclusives on our blog at magazine.denison.edu/blog.
Nate Hammond ‘10 was chosen as one of 30 American students to study in China last summer as part of the 30/30 Program, a celebration of three decades of U.S.-Chinese relations.
Ohio Magazine named Granville one of the state’s best hometowns in the November issue. Learn about all the things that make Granville a great place to live. (P.S., Denison is one.)
photo: Tim Black
Emily Haidet ‘10 spent seven days hiking from Chillicothe to Heath, Ohio, to explore the culture of ancient American Indians from the area. She learned a bit about herself along the way.