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Denison is pleased to announce the first suite of innovative programs offered by the Launch Lab focused on helping students gain the skills and experiences to meet the talent needs, challenges, and opportunities of today’s business world.
Selling: The Art of Persuasion
Dates: January 11, 14, 18, 21
Time: 3 p.m. - 5 p.m. ET
Open to: Current Juniors and Seniors
In this program you will learn a four-step consultative process that will help you succeed not just in sales but any career where customer insight and engagement are key (think marketing, consulting, fundraising). You will learn how to put the needs of your client first, assess how those needs translate into success, and build relationships that last long after the deal has closed. Modules cover prospecting in the digital world economy, needs assessment, persuasive presentation techniques, and more.
Lead Facilitators: The class is delivered by certified instructors from Virtaza (a leading digital sales training company). Their programs are noted for being engaging, relevant, rewarding, and empowering. More information about the company can be found at www.virtanza.com. Guest presentations by Denison alums and group role plays make for a lively and empowering in-class experience.
Anthony Cuffie, Vice President-Local Advertising, Labor, & Advertising Operations at The Philadelphia Inquirer and Instructor, Vertanza
Eileen Licitra, Chief Insights Seeker, Insight Out Marketing, Inc. and Instructor, Vertanza
Attendance will be limited to 30 participants but we will maintain a wait list if more than 30 students express interest.