Right-Sizing Revenue: Denison's Financial Plan
The National Association of College and University Business Officers (NACUBO) recently asked David English, Denison’s vice president of finance and management, how the college balances financial resources with competing priorities.
English responded with a detailed a strategic plan focused on outstanding education, supported by strong infrastructure and steady asset growth.
Breaking down revenue by source, he noted that even with a strong and healthy endowment, as well as generous support from alumni, Denison still relied on tuition, room, and board for about 60 percent of its operating income.
Thus the need for a financial plan that takes into account revenue growth, net financial asset growth, and infrastructure reinvestment. It also must have a deep knowledge of past performance and future expectations.