Consumer Beliefs & Food Choice (2/5/18)
Dr. Rebecca Walker Reczek, associate professor of marketing at Ohio State University, will present “Do Healthy Diets Make Empty Wallets? How Consumer Beliefs Shape Food Choice.”
Consumers have many lay beliefs about how the world works. But are these lay beliefs always correct? Dr. Reczek explains how our lay theories about food, including the relationships between health and taste and cost and health, drive our food choices and can sometimes lead us away from making healthy decisions.
Dr. Reczek received her Ph.D. in marketing from the University of Texas at Austin. Her research focuses on the area of consumer behavior. Specifically, her research has explored consumer lay theories and inference making, social influence, and self-perceptions. Given her interest in consumer well-being, she has explored these theoretical interests in the substantive domains of food and health decision making, sustainability, and ethical decision making. Current projects continue to explore these areas, as well as consumer behavior in an online environment.
Dr. Reczek’s research has appeared in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Marketing Science, the Journal of Consumer Psychology, the International Journal of Research in Marketing, the Journal of Public Policy & Marketing, Marketing Letters, and the Journal of Business Logistics. She is on the Editorial Review Board of the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Retailing, and the Journal of Public Policy & Marketing.
The event is free and open to the public.